GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Businesses treat all clients the same way-whether large or small.
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true
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false
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Mass marketing means that all customers are treated the same. It may sound attractive because it simplifies the business, but generally unrealistic.
Detailed explanation-2: -Mass market The Value Propositions, Distribution Channels, and Customer Relationships all focus on one large group of customers with broadly similar needs and problems. This type of business model is often found in the consumer electronics sector.
Detailed explanation-3: -Which of the following statements is true of market segmentation? It helps marketers design marketing mixes that match the characteristics of the target market.
Detailed explanation-4: -Demographic. Psychographic. Geographic. Behavioral. 06-Dec-2022
There is 1 question to complete.