GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The inseparability of production and consumption
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The perishability of the item
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The age of the customer
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The elasticity of demand
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Detailed explanation-1: -Implications of Inseparability: The inseparability factor tends to localize the production and marketing of services. Consequently, it tends to limit the market quantitatively as well as in the geographical sense.
Detailed explanation-2: -What Is Service Inseparability? Service inseparability means that the production and consumption of a service can’t be separated from the provider of that service. It also requires that a customer is physically participating in the consumption of the service. So that means every part of the experience is tied together.
Detailed explanation-3: -The marketing problems associated with inseparability are: the service provider’s face-to-face interactions with the customer. the customer’s involvement in the service delivery process. the impact of “other customers” that are sharing the service experience.
Detailed explanation-4: -Inseparability makes customer-provider interaction mandatory in case of services, which further makes operations and marketing intersect with each other.