GENERAL KNOWLEDGE

Detailed explanation-1: -While in the directly owned bottling facilities, Coca-Cola sells directly, independent bottling partners manage distribution in the concentrate operations.

Detailed explanation-2: -Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.

Detailed explanation-3: -Coca-Cola’s Pricing Strategy For Price Acceptance This means that prices are set at the same level as competitor soda companies. They do this because they understand that consumers need their product to be affordable, even though they are a powerful brand.

Detailed explanation-4: -Coca-Cola Psychographic Segmentation The Coke targeting approach also has a strong focus on what’s known as the “conscious progressive” personality type – consumers who value independence, learning, personal growth and being true to oneself, and who seek out those traits and experiences in the brands they consume.