GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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One-Item Display
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Line-of-Goods Display
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Related Merchandise Display
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Assortment Display
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Detailed explanation-1: -Unlike advertising, which tries to create favorable impressions through paid messages, public relations does not pay for attention and publicity. Instead, PR strives to earn a favorable image by drawing attention to newsworthy and attention-worthy activities of the organization and its customers.
Detailed explanation-2: -Which is an example of coordinating promotional activities? A business advertises a product and mails free samples to consumers.
Detailed explanation-3: -Advertising. It is usually the most expensive element of the promotional mix. Personal selling is that form of promotion which responds to customer needs and wants through planned, personalized communication in order to influence purchase decisions and to enhance future business opportunities.