GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What type of display is used when Wal-Mart displays all of its digital clocks that are made by a variety of manufacturers?
A
One-Item Display
B
Line-of-Goods Display
C
Related Merchandise Display
D
Assortment Display
Explanation: 

Detailed explanation-1: -The four basic types of displays are those that feature one item; similar products; related products; and a cross mix of items.

Detailed explanation-2: -A retail display is a physical structure or space used to promote and sell merchandise in a retail environment. Retail displays can be found in both physical stores and digital stores. They are typically used to showcase products in an appealing way, to attract customers and encourage them to make a purchase.

Detailed explanation-3: -An institutional display promotes an idea, rather than an item or product. For example, a national hero or a community drive might be promoted in a window display.

Detailed explanation-4: -Floor-standing display unit (FSDU) Countertop display unit. Store window display. Gondola display unit. Digital POP display. Retail shelving. Endcap unit. On-shelf display unit. More items

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