GENERAL KNOWLEDGE

Detailed explanation-1: -A marketing information system (MIS) is a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing.

Detailed explanation-2: -An organized set of procedures and methods by which pertinent, timely, and accurate information is continually gathered, analysed, and evaluated for use by marketing decision makers.

Detailed explanation-3: -The marketing information system (MIS) is a system which includes a collection of procedures that are designed to generate a systematic collection, analysis, interpretation, storage and dissemination of the market decisions and information. This helps in the smooth management of marketing.

Detailed explanation-4: -"A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort, analyse, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control".

Detailed explanation-5: -Management information systems (MIS) are information systems that organizations use to manage and support planning, decision making, and operations. MIS systems typically include hardware, software, data, people, and procedures.