When companies change their product design, formulation, or brand image, so as to alter the products competitive position, the same is referred to as:

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

When companies change their product design, formulation, or brand image, so as to alter the product’s competitive position, the same is referred to as:

A	Positioning by Corporate identity
B	Positioning by product category
C	Positioning by competitor
D	Repositioning

Explanation:

Detailed explanation-1: -Repositioning involves drastically altering your brand to change what customers think about your products.

Detailed explanation-2: -What is brand repositioning? Brand repositioning is how a business alters a brand’s position in the market while keeping its identity intact. Changes to the marketing strategy, such as product, price, location, or promotion, are frequently made as part of this process.

Detailed explanation-3: -Image repositioning – the first option is to keep both the target market and the product unchanged, but to change the image of the brand or product. In this scenario marketers work on improving the image and perception of the product by its customers and not on its features.

Detailed explanation-4: -Positioning and Repositioning Positioning is how you differentiate yourself in the mind of the consumer. Repositioning is how you re-adjust the way you differentiate yourself in the mind of the consumer – in the face of competition, change or crisis.

Detailed explanation-5: -Image repositioning. Product repositioning. Intangible repositioning. Tangible repositioning.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT