GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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when consumers are able to perceive differences between brands
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when brand choice is made in the store
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when the product is an impulse item
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when there is low brand loyalty
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Detailed explanation-1: -A pull strategy is particularly appropriate when there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood.
Detailed explanation-2: -Examples of Using a Pull Marketing Strategy Social media networks. Word of mouth. Media coverage. Sales promotions and discounts.
Detailed explanation-3: -The primary purpose of a pull strategy is to: stimulate consumers to ask for a product, which then encourages retailers to stock it.
Detailed explanation-4: -Producer directs its marketing activities toward final consumers to buy the product. If pull strategy is effective, consumers will then demand the product from channel members who will in turn demand it from producers. Consumer demand pulls the product through the channels.
Detailed explanation-5: -Companies will often use the push strategy of marketing to launch a new product or service in an effort to gain target audience awareness. The advertising push strategy works well to help a brand stand out among its competition in a crowded market.