GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Make a profit
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Satisfy customers
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Gain market share
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Increase sales
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Detailed explanation-1: -Hence, the marketing concept holds that generating customer satisfaction is the main task of marketing.
Detailed explanation-2: -The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer’s problem (needs). The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage.
Detailed explanation-3: -The customer concept implies a reorientation of marketing to one that places the customer in a pivotal role.
Detailed explanation-4: -Modern marketing concept aims at complete customer satisfaction by fulfilling their needs and wants. Consumer concept believes in giving attention to individual customer.
Detailed explanation-5: -Production Concept. Product Concept. Selling concept. Marketing concept. Societal marketing concept. 27-Feb-2020