When McDonalds decided to begin offering healthier menu options by selling salads, fruit, and oatmeal in order to increase sales by attracting healthy conscious customers, they were making decisions that are a part of which marketing function?

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

When McDonald’s decided to begin offering healthier menu options by selling salads, fruit, and oatmeal in order to increase sales by attracting healthy conscious customers, they were making decisions that are a part of which marketing function?

A	Promotion
B	Marketing Information Management
C	Product/Service Management
D	Finance

Explanation:

Detailed explanation-1: -Packaging-Designing and producing the container or wrapper for a product.

Detailed explanation-2: -Definition and examples of the elements of a marketing mix The elements of a marketing mix are the aspects of marketing that a business will leverage to promote its goods or services. There are five elements to consider: product, price, place, promotion, and people.

Detailed explanation-3: -Differentiation involves actually differentiating the firm’s market offering to create superior customer value. Positioning consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Detailed explanation-4: -4 replies. Environmental scanning helps management and marketing team to identify events and relationship among them to figure out the organization’s future or product’s success. This process also includes collecting data. Its main factors are events, trends, issues, and expectations.

There is 1 question to complete.

GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT