GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When the company has its goods sold in as many retail outlets as possible, the distribution is called -
A
Open
B
Intensive
C
Selective
D
Exclusive
Explanation: 

Detailed explanation-1: -An intensive distribution strategy involves selling a product in as many outlets as possible. Selective distribution involves selling a product at select outlets in specific locations. Exclusive distribution involves selling a product through one or very few outlets.

Detailed explanation-2: -Meaning of intensive distribution in English a method of marketing where a company sells a product in as many places as possible, so consumers see the product wherever they go: Drinks manufacturers use intensive distribution to place their drinks in every supermarket, drugstore, and gas station.

Detailed explanation-3: -Some examples of intensive distribution are goods that we use daily. Products like biscuits, wheat, chocolates, shaving cream, soaps, soft drinks etc are all product categories which use this type of distribution.

Detailed explanation-4: -There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels.

Detailed explanation-5: -Intensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible. Selective Distribution: Select outlets in specific locations. Exclusive Distribution: Limited outlets.

There is 1 question to complete.