GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which business unit generates substantial cash surplus due to low industry growth rate and high profit share?
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Dog
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Star
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Cash cow
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Question mark
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Explanation:
Detailed explanation-1: -An SBU is considered as a cash cow when it has low market growth and high market share. It is a highly profitable firm and generates a substantial amount of cash.
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