GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
People
|
|
|
Process
|
|
|
Marketing plan
|
|
|
Physical evidence
|
Detailed explanation-1: -Therefore, from the above explanation, Politics is not included in the seven Ps of the marketing mix given by Booms and Bitner.
Detailed explanation-2: -Importance of 7P’s marketing The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.
Detailed explanation-3: -Since inception, marketing mix has four Ps such as-Product, Price, Place, and Promotion. When, it is applied to services, the distinct qualities of services need additional 3 components; hence they are called 7 Ps service marketing. They are Product, Price, Place, Promotion, People, Processes and Physical evidence.
Detailed explanation-4: -The four Ps of marketing are Product, Price, Place and Promotion. Patience does not come under 4 Ps of marketing.