GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Publicity
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Advertising
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Personal selling
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Sales promotion
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Detailed explanation-1: -Publicity. Was this answer helpful?
Detailed explanation-2: -Advertising is a paid form of communication which is paid for by marketers to promote goods or services.
Detailed explanation-3: -Publicity is an unpaid form of promotion. Publicity generally takes place when favourable news is presented in the mass media about a product or service.
Detailed explanation-4: -Publicity conveys a message or data by the media, while advertising helps promote awareness of products and services. Publicity uses public relations, publicity stunts, or marketing communication as its type of promotion.
Detailed explanation-5: -The term “non-paid marketing” refers to business development via social media and content co-operation that allow companies to get in front of customers and potential customers for free.