GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which concept of marketing emphasis on availability and affordability of the product-
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selling
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production
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product
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marketing
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Explanation:
Detailed explanation-1: -It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.
Detailed explanation-2: -The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes.
Detailed explanation-3: -The product concept is based on the philosophy that customers will prefer products that offer quality, performance, or innovation-related features and aims at producing creative and innovative products that are new or improved versions of existing products.
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