GENERAL KNOWLEDGE

Detailed explanation-1: -Modern marketing concept is a broad concept. It relates to finding out the consumers and to develop a product as per their needs rather than providing them with the already manufactured goods. Modern marketing concept aims at complete customer satisfaction by fulfilling their needs and wants.

Detailed explanation-2: -Customer orientation is a business approach that puts the needs of the customer over the needs of the business. Customer-oriented companies understand that the business won’t thrive unless it consistently improves customer focus. It’s a way of thinking that aligns your business goals with your customers’ goals.

Detailed explanation-3: -Modern marketing is consumer-oriented when you shape your strategy around what your customers want rather than what you want to sell. The consumer-oriented marketing philosophy requires finding out what your customers want, Marketing91 advises. Then, you shape your marketing strategy accordingly.

Detailed explanation-4: -2. Modern Marketing Concept : Modern marketing concept focuses on customer’s need and wants and it aims in meeting the customer’s satisfaction. Modern marketing is customer oriented. It is based on new marketing concept and refers to a broader concept.

Detailed explanation-5: -"Today’s market Concept is known as Consumer Oriented Concept” .