GENERAL KNOWLEDGE

Detailed explanation-1: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics. A consumer may belong to multiple market segments.

Detailed explanation-2: -It refers to splitting up audiences based on observable, people-based differences. These qualities include things like age, sex, marital status, family size, occupation, education level, income, race, nationality and religion. Segmenting a market according to demographics is the most basic form of segmentation.

Detailed explanation-3: -Social categorization is the process by which people categorize themselves and others into differentiated groups. Categorization simplifies perception and cognition related to the social world by detecting inherent similarity relationships or by imposing structure on it (or both).

Detailed explanation-4: -Geographic segmentation. Demographic segmentation. Psychographic segmentation. Behavioral segmentation.