GENERAL KNOWLEDGE

Detailed explanation-1: -A number of factors determines how sales organizations are structured; these include the customers, marketing channels, company size, products, practices of competitors and the personality and abilities of sales personnel.

Detailed explanation-2: -The structure of the sales-organisation, usually depends upon the following factors: (i) Nature and size of the firm. (ii) Methods of distribution, adopted by the firm. (iii) Selling-policies of the firm.

Detailed explanation-3: -Characteristics of a Sales Organization A sales organization subsists of a group of people who handle different activities like distribution, advertising selling etc. It works to achieve the sales objectives, like increasing sales volume and maximizing profit and market share of the company.

Detailed explanation-4: -Answer: If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types of the sales organization: line, line, and staff, functional, and committee.

Detailed explanation-5: -A sales organization is responsible for the sale and distribution of goods and services. It represents the selling unit as a legal entity. It is responsible for product guarantees and other rights to recourse, for example. Regional subdividing of the market can also be carried out with the help of sales organizations.