GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
A marketing-research project that gathers sufficient information to help the business in its decision making would be described as
|
|
predictive.
|
|
|
efficient.
|
|
|
tedious.
|
|
|
thorough.
|
Explanation:
Detailed explanation-1: -Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform the organization’s go-to-market strategy.
Detailed explanation-2: -Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.
There is 1 question to complete.