GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which function of a marketing-information management system involves collecting facts and figures from internal and external sources of an ongoing basis?
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data processing
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information reporting
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data gathering
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marketing research
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Explanation:
Detailed explanation-1: -“Database marketing, ‘’ also known as marketing analytics, takes internal data several steps further.
Detailed explanation-2: -Marketing research can be one of three kinds: descriptive, diagnostic, and predicative. In its descriptive role includes gathering and presenting factual statements.
There is 1 question to complete.