GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which is the barriers to the adoption of online Marketing?
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Art of recording
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Lack of availability of skills
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Lack of availability of funds
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Lack of availability of technology
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Explanation:
Detailed explanation-1: -The five barriers for the adoption and use of electron-ic commerce discussed by Deschoolmeester and Hee (2000) are; (1) security, (2) cost and speed of Internet access, (3) cost of investment, (4) legal issues and (5) technology.
Detailed explanation-2: -Lack of a model or process for change. Restricted budget. Pressure for short-term gains. Lack of resources. Ability to manage change.
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