GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Financing
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Selling
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Pricing
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Distributing
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Detailed explanation-1: -The three main phases of product/service management are new-product development, monitoring of existing products, and elimination of weak products. New-product develop-ment involves idea generation and screening, concept testing, feasibility analysis, product development, test marketing, and commercialization. 1.
Detailed explanation-2: -Promotion refers to the methods a business uses to gain the attention of the customers to their product. These includes sales promotions, customer service, public relations, advertising etc.
Detailed explanation-3: -The correct answer is (b) distribution The distribution marketing function determines the best ways for customers to check what product is available for them and at what location.
Detailed explanation-4: -What Are the 4 Ps of Marketing? Product, price, promotion, and place form the four Ps of the marketing mix. These are the key factors that are involved in introducing a product or service to the public.