GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which key word best describes the phrase “intangible products”
A
Good
B
Item
C
Service
D
Thing
Explanation: 

Detailed explanation-1: -The answer is C. A music concert is considered intangible as it has no physical nature that implies it cannot be touched and it involves a visual experience accompanied by sound effects. Conversely a tangible product has a physical substance and can be touched.

Detailed explanation-2: -Product. This element of market mix refers to the tangible good or the intangible service that the enterprise offers to its customers in order to satisfy their needs and to produce their expected results.

Detailed explanation-3: -Intangible products-travel, freight forwarding, insurance, repair, consulting, computer software, investment banking, brokerage, education, health care, accounting-can seldom be tried out, inspected, or tested in advance.

Detailed explanation-4: -The main features of an intangible product are they are not physical and do not come to clients packaged. Therefore, marketing intangible products is critical because it determines the number of sales a company makes.

There is 1 question to complete.