GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The Jolly Green Giant, the Michelin Man, and the Geico gecko are all examples of:
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trademarks
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industrial/professional brands
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trade/brand characters
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market indentifier
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Explanation:
Detailed explanation-1: -Brand extension can be as obvious as offering the original product in a new form. For example, the Boston Market restaurant chain launched a line of frozen dinners under its own name, offering similar fare. Another form of brand extension combines two well-known products.
Detailed explanation-2: -True or False? Trade characters are also known as advertising mascots. False. This could be either a good or a service with monetary value that satisfies customer’s needs and wants. Product.
There is 1 question to complete.