GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sam purchases school clothes for his son.
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Louise purchases furniture for her new house.
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Macie purchases equipment for playing soccer.
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Jalen purchases a new automobile that is good in snow.
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Detailed explanation-1: -There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.
Detailed explanation-2: -In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.
Detailed explanation-3: -Which of the following is an example of a primary research source for segmentation and targeting? Focus group.
Detailed explanation-4: -Distribution refers to the steps taken to move and store a product from the supplier stage to a customer stage in the supply chain. Distribution is a key driver of the overall profitability of a firm because it directly impacts both the supply chain cost and the customer experience.