GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Cost of the Product
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Demand of the Product
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Product characteristics
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Distribution Channels of the Product
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Detailed explanation-1: -Product Cost. The Utility and Demand. The extent of Competition in the market. Government and Legal Regulations. Pricing Objectives. Marketing Methods used.
Detailed explanation-2: -1. Product Cost: The most important factor affecting the price of a product is its cost. Product cost refers to the total of fixed costs, variable costs and semi variable costs incurred during the production, distribution and selling of the product.
Detailed explanation-3: -Demand for the Product: ADVERTISEMENTS: Competition: Price of Raw Materials and other Inputs: Buyers Behaviour: Government Rules and Restrictions: Ethical Consideration or Codes of Conduct: Seasonal Effect: Economic Condition:
Detailed explanation-4: -Costs and Expenses. Supply and Demand. Consumer Perceptions. Competition.
Detailed explanation-5: -Organisational Factors: Pricing decisions occur on two levels in the organization. Marketing Mix: Marketing experts view price as only one of the many important elements of the marketing mix. Product Differentiation: Cost of the Product: Objectives of the Firm: Demand: Competition: Suppliers: More items •04-Mar-2023