GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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commercial Internet databases
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professional marketing research firms
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data gathering
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marketing research
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Detailed explanation-1: -Internal data can be gathered from website traffic statistics, phone reports, promotion codes, etc.
Detailed explanation-2: -An internal data source is defined as information that your organization is generating. One of the most valuable internal data sources you can collect is sales data. With proper data governance, you can create a rich dataset that details your customer’s buying behavior.
Detailed explanation-3: -Examples of internal data include sales data, website data, customer information and financial data.
Detailed explanation-4: -Some common data collection methods include surveys, interviews, observations, focus groups, experiments, and secondary data analysis.
Detailed explanation-5: -Google Analytics. Bear with us–there’s a lot more here than you may think. Google Ads. Email Data. Your Sales and/or Customer Service Team. Google Trends. 27-Aug-2018