GENERAL KNOWLEDGE

Detailed explanation-1: -Psychological Factors-Intelligence, personality, attitude, interest, aptitude, motivation, emotions, and self-concept.

Detailed explanation-2: -There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system.

Detailed explanation-3: -The traits that constitute the five-factor model are extraversion, neuroticism, openness to experience, agreeableness, and conscientiousness.

Detailed explanation-4: -Psychosocial factors included social resources (social integration and emotional support), psychological resources (perceived control, self-esteem, sense of coherence, and trust), and psychological risk factors (cynicism, vital exhaustion, hopelessness, and depressiveness).

Detailed explanation-5: -Attitudes and beliefs are integral psychological factors that can affect how consumers behave. Attitudes, or an individual’s consistent views of something, are composed of beliefs, pre-conceived views that individuals have established about something, interact with, and emotional feelings.