GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
entering new marketplaces
|
|
|
increasing the operational profitability
|
|
|
increasing productivity of employees
|
|
|
developing new products from within
|
Detailed explanation-1: -Expert Answer The functional marketing organization is the most common type of marketing organization because the organization is divided into several departments having specialized functional areas. such as marketing, research, product development, advertisement, and customer relations.
Detailed explanation-2: -The Distribution channels give suggestions for new product and als help to market new products. The distribution channels are chosen for providing ideas for new products because they are more familiar and have more understanding on the market needs.
Detailed explanation-3: -Beta testing tests the product within the firm to see how it performs in different applications.
Detailed explanation-4: -Rogers’ Diffusion of Innovation Theory [5] seeks to explain how new ideas or innovations (such as the HHK) are adopted, and this theory proposes that there are five attributes of an innovation that effect adoption: (1) relative advantage, (2) compatibility, (3) complexity, (4) trialability, and (5), observability.