GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the performance meet or exceed customer’s expectation.
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the performance was lower than customer’s expectation.
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Either A or B
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None of the above
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Detailed explanation-1: -Exceeding customer expectations means delivering an exceptional customer experience that leaves a lasting, memorable impression. The quality of every customer’s interactions with your business, not just with the customer service department, is just as important as the product or service sold.
Detailed explanation-2: -Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services.
Detailed explanation-3: -Customer satisfaction may be defined as the product’s performance according to buyer’s expectations. Consumers form expectations about the value of marketing offers and make buying decisions based on three expectations. Customer satisfaction depends on the products actual performance relative to a buyer’s expectations.