GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Intangibility
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Perishability
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Inseparability
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Transparency
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Detailed explanation-1: -ANSWER:-Option (C) is correct-Flexibility, because this is not a part of character…
Detailed explanation-2: -Which of the following is not a special characteristic of service? Tangibility/Inseparability/Variability.
Detailed explanation-3: -Perishability: Services cannot be stored, saved, returned or resold once they have been used. Once rendered to a customer the service is completely consumed and cannot be delivered to another customer.
Detailed explanation-4: -Perishability – Services Cannot Be Stored. Services are perishable, which means that services can not be stored for later sale or use. A ticket for the evening show of a movie can not be used for watching the night show. The perishability of services has important implications for service providers.
Detailed explanation-5: -Its production may or may not be tied to a physical product”. There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007). As service’s nature is intangibility, therefore manufacturing and service delivery is more complex than a product.