GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Which of the following is not controllable variable of marketing management?
|
|
Science Environment
|
|
|
Economic Environment
|
|
|
Competitive Environment
|
|
|
Technological Environment
|
Explanation:
Detailed explanation-1: -Q 5: Name any two non-controllable factors of marketing decisions. Ans: Political Factors, Economic Factors.
Detailed explanation-2: -product, price, promotion and place (distribution)-that the firm blends to produce the desired market response; also called the Four Ps.
Detailed explanation-3: -Consumers, competition, technology, economic conditions, seasonality, and legal restrictions are all uncontrollable variables to a retailer.
Detailed explanation-4: -The correct answer is-Demographic environment.
There is 1 question to complete.