GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is not the stage of new product development?
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Test Marketing
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Idea Generation
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Business Analysis
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Market Segmentation
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Explanation:
Detailed explanation-1: -Culture is NOT the stage that customers go through in the process of adopting a new product.
Detailed explanation-2: -Concept study. Creating a prototype. Productization. Manufacturing, after-sales and maintenance. 07-Oct-2021
Detailed explanation-3: -Idea generation (Ideation) Product definition. Prototyping. Initial design. Validation and testing. Commercialization. 01-Nov-2022
Detailed explanation-4: -Idea generation. Idea screening. Concept development and testing. Marketing strategy and business analysis. Product development. Test marketing. Product launch. 21-Apr-2022
There is 1 question to complete.