GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Rebate
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Sampling
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Lucky draw
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Discounts
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Detailed explanation-1: -Pull strategy: The pull strategy tries to get the customer to ‘pull’ the product away from the company, usually in the form of a discount, BOGO, or another special.
Detailed explanation-2: -(1) Rebate: ADVERTISEMENTS: Under it in order to clear the excess stock, products are offered at some reduced price. For example, giving a rebate by a car manufacturer to the tune of 12, 000/-for a limited period of time.
Detailed explanation-3: -Sampling. Encouraging trial of new or existing products; is the primary objective of ‘sampling’. If consumers will at least try the product, there are more likely to purchase it in the future. Sampling is also an excellent way to persuade consumers to trade up to more expensive products and services.
Detailed explanation-4: -Discounted products. Adding a discount to your products is possibly the most popular type of promotion. Free Shipping/Free Returns. Flash Sale. Buy More, Save More. Product Giveaways/Branded Gifts. Loyalty Points. Coupon Giveaway. Competitions. More items •28-May-2020