GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which type of display is used to promote the sale of one product by displaying that product by itself?
A
One-Item Display
B
Line-of-Goods Display
C
Related Merchandise Display
D
Assortment Display
Explanation: 

Detailed explanation-1: -Standalone POP Display: Explanation and Examples. A POP display, also known as a point of purchase display, is any store display that draws attention to your product. A standalone display is a type of POP display that exists separately from traditional aisle shelves.

Detailed explanation-2: -Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Detailed explanation-3: -The four basic types of displays are those that feature one item; similar products; related products; and a cross mix of items.

Detailed explanation-4: -Dump bins. Dump bins are stocked with small impulse buy items. Freestanding displays. Freestanding displays are also simple to set up and can be made of cardboard or other materials. Gondola displays. Display cases. Window displays. Countertop displays. 06-Jan-2021

Detailed explanation-5: -Know the Customer. Before diving into what your display will look like, first consider where you’re setting up. Create a Theme. Keep It Simple. Turn On the Lights. Find a Balance. Show Your Price. Get Creative. Plan Your Display. More items •22-Nov-2017

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