GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which survey question isn’t collecting qualitative data?
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Do you like chocolate or vanilla?
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Why should the voting age change to 16 years old?
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What kind of toppings do you like on your pizza?
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How should you discipline a child?
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Explanation:
Detailed explanation-1: -Qualitative market research is the study of the factors that influence people’s behavior within a specific market. For example, in a commercial market, the aim of qualitative research might be to understand shoppers’ motivations when they buy things, such as what they think of a product and why they think that way.
Detailed explanation-2: -Qualitative research in marketing does not ensure accuracy in the same way quantitative research does. Qualitative research usually involves large groups of people, usually a large target audience or focus groups. These groups are asked questions based on their subjective experience or preferences about products.
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