GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
All factors affecting purchasing power of consumers are included in
A
cultural environment
B
economic environment
C
demographic environment
D
none of these
Explanation: 

Detailed explanation-1: -The economic factors that most affect the demand for consumer goods are employment, wages, prices/inflation, interest rates, and consumer confidence.

Detailed explanation-2: -The term economic environment refers to all the external economic factors that influence buying habits of consumers and businesses and therefore affect the performance of a company.

There is 1 question to complete.