GENERAL KNOWLEDGE

Detailed explanation-1: -Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.

Detailed explanation-2: -Institutional promotion is used by businesses to create a favorable image for themselves, as opposed to promoting specific products or services.

Detailed explanation-3: -Public Relations. These activities promote a positive image, generate publicity and foster goodwill with the intent of increasing sales. Generating favorable media coverage, hosting special events and sponsoring charitable campaigns are examples of public relations.

Detailed explanation-4: -Public relations: This type of promotion communicates a company’s services and image to the public. Examples can include news conferences or press releases.

Detailed explanation-5: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.