MANAGEMENT

Detailed explanation-1: -It provides a more convenient and effective method of communicating with customers or new audiences. Marketers are now contacting individuals based on their interests and needs. They can research to determine what services or products clients are looking for and then notify them based on their findings.

Detailed explanation-2: -The term mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. Companies advertise on these devices through text ads via SMS or through banner advertisements that appear embedded on a mobile website.

Detailed explanation-3: -Digital-First is Finally Ubiquitous While digital advertising was not immune to the knee-jerk reaction of reducing ad spending at the onset of the pandemic, brands quickly began to reinvest on digital platforms to keep a line of communication with consumers.