MANAGEMENT

Detailed explanation-1: -Passalong rate is the number of each copy is placed with another reader. For example, each copy of Newsweek is read by about six people. Frequency is how often a medium can be used.

Detailed explanation-2: -circulation. This refers to the number of people who read a single copy of the magazine. For example, one copy of Newsweek is read by six people. pass along rate. This is the number of times a member of the target audience is exposed to the advertising message.

Detailed explanation-3: -The two most common print media are newspapers and magazines, but print media also include outdoor billboards, transit posters, the yellow pages, and direct mail.

Detailed explanation-4: -false. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising. It is just the number of people who are exposed to the vehicle and therefore have an opportunity to see or hear the ad or commercial.

Detailed explanation-5: -Print Advertising-Newspapers, Magazines, Brochures and Fliers.