MANAGEMENT

Detailed explanation-1: -Lei Cidade Limpa (Portuguese for clean city law) is a law of the city of São Paulo, Brazil put into law by proclamation in 2006 that prohibits advertising such as that of outdoor posters. It was proposed by mayor Gilberto Kassab.

Detailed explanation-2: -What is outside advertising called? Outdoor advertising, also known as out-of-home advertising, is advertising that reaches the consumer while they are outside of their home. Examples of outdoor advertising include billboards, bus shelters, kiosks, and transit advertising.

Detailed explanation-3: -The possibilities for outdoor advertising are endless, but there are two key categories in which they can be placed: static and digital. Traditional, or “classic” outdoor media refers to placements that are static. This includes Billboards or Bulletins, Wallscapes, Posters, Transit Ads, and more.

Detailed explanation-4: -Billboard advertising is one of, if not the most recognisable mediums synonymous with OOHM. These large posters came into common usage all the way back in the early 19th century, and have remained one of the most popular forms of outdoor advertising ever since.