MANAGEMENT

Detailed explanation-1: -Describe uses of institutional promotion. Inform customers of the company’s interest in social or environmental issues, inform the public about the company’s future, inform customers of the company’s name and its type of business. Give an example of building or reinforcing a favorable company’s image?

Detailed explanation-2: -Which of the following is an example of institutional promotion: A company’s donation of blankets to the homeless. Which of the following is an use of promotional promotion: Informing the public about the company’s future.

Detailed explanation-3: -Institutional promotion creates a certain image of the company in the eyes of the customer. There are three kinds of institutional promotion-public service, public relations, and patronage.

Detailed explanation-4: -There are three kinds of institutional promotion-public service, public relations, and patronage.