MANAGEMENT

Detailed explanation-1: -Transit advertising consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports. Transit ads are common in urban areas.

Detailed explanation-2: -Pioneering advertising is the type of product advertisement typically used to introduce a new product or service to the market. Comparative advertising is the type of advertisement that compares a brand with another brand or service to show consumers how their brand or service compares in terms of quality and features.

Detailed explanation-3: -Advertising is part of the promotional mix and is often the most visible aspect of marketing. It’s an important part of the ‘P for promotion’ component in the 7 Ps of marketing toolkit. Advertising enables you to: reach your audience through targeted media channels.

Detailed explanation-4: -Examples of advertising may include print media, broadcast media, interactive and digital media, in-store media, outdoor media, and other media forms like events, exhibitions, or product placements.

Detailed explanation-5: -Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles, such as on the side of or above the seats of a bus or tram.