MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Advertising that utilizes small, giveaway items upon which a retailer’s message or business name is imprinted is called?
A
Online Media
B
Specialty Media
C
Broadcast Media
D
Print Media
Explanation: 

Detailed explanation-1: -Direct-to-consumer prescription-drug television advertisements often contain superimposed text (supers) to convey information about the advertised product.

Detailed explanation-2: -Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag (mass nouns), tchotchkes, or freebies (count nouns), are used in marketing and sales.

Detailed explanation-3: -Brand advertising is a form of advertising which helps establish connections and build strong, long-term relationships with consumers over time. Companies that use brand advertising aim to get long-term positive recognition.

There is 1 question to complete.