MANAGEMENT

Detailed explanation-1: -Advertising agencies sometimes referred to as creative agencies, are responsible for creating and managing their clients’ advertising campaigns. Ad agencies work with marketing teams to develop a strategy to help clients meet their goals.

Detailed explanation-2: -What is a specialist agency? A specialist agency focuses solely on the areas they are expert in. Whether that’s branding or SEO, opting for a specialist agency means you are benefitting from a specific set of services that elevates the general marketing offer.

Detailed explanation-3: -The media department is responsible for planning where and when advertisements will appear and buying space or time in newspapers, magazines, radio, television, digital media and outdoor media, such as poster sites and billboards. In small agencies, one person may combine the planning and buying roles.

Detailed explanation-4: -Types of advertising agency roles There are four main teams in any advertising agency-the account management team, business development team, creative team, media team, operations team, marketing strategy, and technology & analytics.