Francis has recently started an advertising campaign that includes numerous advertisements across various media formats. Since the campaign began, sales are up 20%. He wants to increase his investment in the advertisements that have been most effective, but he doesnt know which ones to do. What has he failed to include in his advertisement planning?

ADVERTISING

Please wait while the activity loads.
If this activity does not load, try refreshing your browser. Also, this page requires javascript. Please visit using a browser with javascript enabled.

If loading fails, click here to try again

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Francis has recently started an advertising campaign that includes numerous advertisements across various media formats. Since the campaign began, sales are up 20%. He wants to increase his investment in the advertisements that have been most effective, but he doesn’t know which ones to do. What has he failed to include in his advertisement planning?

A	How to measure advertising effectiveness
B	Determining his target audience
C	Knowing what types of media formats are available
D	Planning his advertising budget

Explanation:

Detailed explanation-1: -11. Outdoor advertising. Outdoor advertising refers to advertisements that consumers see outside their homes. As a result, this type of advertising is sometimes called out-of-home advertising.

Detailed explanation-2: -In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. These ads are designed by political consultants and political campaign staff.

Detailed explanation-3: -Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

Detailed explanation-4: -Flighting involves heavy spurts of advertising, followed by periods with no advertising. This type of schedule makes sense for products or services that are seasonal in nature, like tax services, as well as one-time or occasional events.

There is 1 question to complete.

MANAGEMENT

BUISENESS MANAGEMENT

ADVERTISING