MANAGEMENT

Detailed explanation-1: -Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad.

Detailed explanation-2: -What are rich media ads? Rich media ads are interactive ads that include multimedia features, such as video, audio, animation as well as traditional elements like text and images. These ads offer ways to engage and involve the audience to increase brand awareness and generate clicks.

Detailed explanation-3: -Interactive ads: These ads include elements like video, audio, buttons, and other clickable items. Typically, interactive ads have higher performance rates and can even increase brand recall. They range from animated visual ads to playable game formats or surveys.

Detailed explanation-4: -Interactive Video Ads (beta) are video advertisements that allow viewers to actively participate in the experience and engage with brands while they stream content on devices.