MANAGEMENT

Detailed explanation-1: -What Is Direct Marketing? Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

Detailed explanation-2: -Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman.

Detailed explanation-3: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

Detailed explanation-4: -Coupons, contests, samples, and premiums are among the types of sales promotions aimed at consumers. Trade promotions, or promotions aimed at businesses, include trade shows, sales contests, trade allowances, and push money.

Detailed explanation-5: -Electronic Direct Mail (EDM) is a form of digital marketing strategy that businesses implement to promote products to a list of potential customers (who are opted-in) via email. In addition to EDMs, brands can also target customers across various channels through cross-channel marketing.