MANAGEMENT

Detailed explanation-1: -Direct communication: It is a face-to-face interaction between sellers and prospective buyer. The buyer could be first time buyer or prospective buyer or regular buyer of the same products or company. This interaction involves presenting, informing about products and convincing him to enter into a sale.

Detailed explanation-2: -Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product.

Detailed explanation-3: -Personal selling is an essential part of any B2B sales force. It’s a type of person-to-person communication that consists in persuading a customer to buy a product or service by using interpersonal skills.

Detailed explanation-4: -Personal Selling The goal is to influence a potential buyer’s purchase decision. Personal selling is more advantageous than advertising in two ways: Unlike advertising, personal selling is usually face-to-face communication between the sender and receiver. It allows for direct feedback.