BUISENESS MANAGEMENT
ADVERTISING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The use of regular, everyday people with whom viewers can identify.
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Bandwagon
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Plain Folks
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Testimonial
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Transfer
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Explanation:
Detailed explanation-1: -Plain Folks Advertising Advertisers use the plain folks appeal to convince consumers that their product is worth the money. For example, an ad might show a family seated around the dinner table eating a specific brand of ham. This is a scene that is relatable to almost everyone.
Detailed explanation-2: -PLAIN FOLKS: This is a way that a speaker convinces an audience that an idea is good because they are the same ideas of the vast majority of people like yourself.
Detailed explanation-3: -All kinds of people attended the event, including politicians, celebrities, and just plain folks.
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